Tuesday, January 12, 2010

"Hot Tomato" Wine in Grocery Stores

I think it is high time for me to weigh in publicly in the debate whether wine should be sold in NY grocery stores. The issue has not died despite its failure to pass the legislature last year and has once again become a hot topic recently in winemaking circles with Scott Osborn of Fox Run vineyards leading the slightly staggering charge.

Let me say first that this is not really an economic issue for 90% of wineries since, as I have pointed out to Scott previously, I don't believe that Shoprite will be beating down my door (or that of any other Hudson Valley winery) with sticks of hardened muenster cheese to get me to place Silver Stream Chardonnay in their aisles. As Mike Migliore of WhiteCliff points out, in all probability it will result in the 'Walmartization' of wine with the larger more cost effective operations dominating the shelves. There is also the issue of fairness to liquor store owners who have been moderately cooperative already in promoting New York State wines. Also, it is kind of hard to imagine asking the shelf stocker who trains parakeets dressed in circus outfits in his basement for advice on which is the proper auslese Riesling to go with Veal in truffle sauce.

As with all contentious and apparently irresolvable questions I have a simple and unambiguous answer. Allow liquor stores to sell tomatoes. Not only will this level the playing field it will thrill Bloody Mary advocates.

Along these same lines I also have a remarkably easy, obviously overlooked solution to global warming; pipe all the excess carbon dioxide produced at coal generating plants into water and sell it as seltzer. I don't understand why nobody has come up with this remarkably simple fix. I can only guess that it is the powerful seltzer industry which has blocked this to date with their scare tactics regarding Government run big seltzer.

Which brings me to another issue. If I hear the term carbon footprint one more time I am going to have to shoot somebody. Why anyone coined this term in the first place is beyond me. For those enamored of anthropomorphising anything and everything Carbon does not have feet. It does not walk or dance. No one in the history of the world has ever had their rhumba interrupted by a misplaced lump of coal clumsily trouncing their big toe. However in line with my other world saving solutions (which I am offering here free of charge) it presents an obvious simple fix. If you want to reduce the carbon footprint just buy carbon smaller shoes. Once again it is probably the remarkable simplicity of this that has evidently caused scientists and environmentalists to overlook it.

So, in short, let me say this to those who would further complicate our already complicated lives with issues that most likely will only serve to inflame passions thus posing yet a new source of carbon as well as a danger to the brandy manufacturers, leave me out of it. I don't really care if I have to walk two doors down in Shoprite Plaza to buy wine. I don't buy that much wine since I have a whole cellar of the stuff anyway. While I am on the subject, there is one way to solve both problems at once: Wine Coolers! I don't know why I didn't think of this before,--perhaps it was too simple even for me! So get ready for the merger of PSE&G and Arbor Mist. 'Hey! What do you mean there is no ice?'!

1 comment: